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Background 2UFoods was established in various forms in 2014/15 in order to service this hugely disregarded and underserved part of the South African population. Our unique model is premised on taking essential products through a delivery mechanism at no extra costs to the customer. This service is standard and even expected in more affluent parts of the country and the lack of this type of service in rural areas speaks to the level of indignity low-income shoppers has been subjected to for years. 2UFoods was Co-Founded by Mr. Kholofelo Maponya and Ikosi Sipho Mahlangu. Mr. Maponya, as Chairman of 2Ufoods has extensive retail experience which began in what was known as Lebowa when he was involved in deliveries from his family meat market. His passion for retail did not end there. He purchased an intergrated poultry company which was financially struggling and turned it around and reintroduced branding in a market where the products were commodified. Today, DayBreak farms stands out and competitors are now also branding. In the same spirit, 2UFoods is creating a respectable direct route to market for an otherwise unrecognised and previously considered faceless client. ''WE CARE, BECAUSE WE ARE. IT IS 2U, BY YOU AND FOR YOU''
Business Model The 2U Foods business concept revolves around four businesses that make up the integrated supply chain. These are MMI Property, the 2UFOODSDirect Distribution Centre, the 2U Foods Movable Panel Stores, and the 2U Foods Buying Group. This section will present the various relationships in the group.
Businesses
Movable Panel Store Buying Group Direct Distribution Center MMI Properties The 2U Foods Movable Panel Store will have contractual relationship with each of the businesses in 2U Foods Group. With regard to the 2U Foods Buying Group, the contract will relate to the provision and payment of the fee that gives the Movable Panel Store the right to operate under the 2U Foods brand and it will also relate to the provision and payment of the marketing of the brand to be conducted by the 2U Foods Buying Group. With regard to the 2UFOODSDirect Distribution Centre, the contract will relate to the provision and payment of stock for the 2U Foods Movable Panel Stores to sell. With regard to MMI Property, the contract will relate to the provision and payment of the Movable Panel Store used by the 2U Foods store operator. This contract will stipulate who is responsible for the maintenance of the Movable Panel Store.
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